NC Public House
AT THE NC STATE FAIR
Showcase your beer. Support your Guild!
The NC Public House will showcase dozens of breweries, wineries, cideries, and craft soda makers from across North Carolina. Daily offerings will include several different styles of craft beer, wine, cider, and soda, including award-winning examples of each.
The Public House is located in the South Lobby of Dorton Arena, right across from the most heavily-trafficked entrance to the Fair and opposite the largest Ferris wheel on the fairgrounds. Over one million visitors attend the NC State Fair each year, and we anticipate reaching a projected attendance of approximately 20,000+ people over 11 days. The NC Public House is an extraordinary marketing opportunity to introduce your product to a new and diverse audience.
How You Can Help?
Participation is limited to brewery members of the Guild, NC independent wineries and cideries, and NC craft soda producers.
BEER
CIDER
SELTZER
Online registration for the NC Public House will be open through August 31.
Confirmation letters, confirming your donation level and delivery date, will be emailed by September 15.
Product Information
There is a strict ABV limit. No beer can be accepted above 7.0% ABV (per State Fair requirement.)
All product provided must be approved by the NC ABC.
The Public House serves as an introduction to craft beer for many of the 45,000+ guests. Approachable styles tend to pour best.
Delivery schedule:
Tuesday, October 10
Wednesday, October 11
Keg pick-up: Monday, October 23, and Tuesday, October 24
Marketing Information
We anticipate daily traffic may be as high as 2,000 people/day at the Public House. The NC Public House will be promoted via a variety of partners, resulting in broad state-wide outreach. Examples include:
Banners at multiple gates throughout the Fair
Regular PA announcements during the Fair
Inclusion in the 2022 Daily Schedule, with map listing
Promotion via Untappd
Social media promotion via NCCBG, NC State Fair, NC Wine, and participating breweries and wineries (participants will receive turn-key media kits.) PR campaign to statewide media outlets (print, TV, radio, online and podcasts)
Product Donation Levels
BEER – Pint Sponsor: 3 sixtels or 1 half-barrel (one brand)
BEER – Crowler Sponsor: 6 sixtels or 2 half-barrels (one brand)
BEER – Barrel Sponsor: 9 sixtels or 3 half-barrels (one or two brands)
BEER – Foeder Sponsor: 12 sixtels or 4 half-barrels (two brands)
CIDER/SELTZER – Mug Sponsor: 3 sixtels or 1 half-barrel (one brand)
CIDER/SELTZER – Growler Sponsor: 6 sixtels or 2 half-barrels (one brand)
Ask A Brewer: Sit in a rocking chair under tour "Ask the Brewer" tent and answer questions from curious fairgoers while enjoying some NC brews.
Share your knowledge of the many aspects of beer with fairgoers! This is a great option for malt/hop/yeast companies, other ingredient-focused businesses, sustainability resources, homebrew clubs and shops, educators, law offices, bottle shops, visitor bureaus, consumer-forward companies, historians, or anyone who can teach our highly interested consumers about a process within NC's craft beer industry!
Vendors will be able to set up a 6ft table display and pass out information about their company to fans. Swag items are highly recommended but not necessary.
Tap Takeover: Choose a night to bring 3-4 staff members to serve your beers at the NC Public House!
You will be taking over four of our taps and we will curate a special menu featuring your branding. You'll have the opportunity to bring in banners and signage to decorate the taproom space, infusing it with your brand's identity and creating an immersive experience.
The tap takeover will be for the second shift of each day, which is 4:30-11 PM, Monday-Thursday, and 5-12 PM on Fridays.
The Dates: Monday, Oct 16, Tuesday, Oct 17, Wednesday, Oct 18, Thursday, Oct 19 (Secured , Raleigh Brewing), and Friday, October 20.
Donate Your Time!
Support your Guild by sending a brewery representative to work a volunteer shift, and educate folks on your product and your business!
Check out two ways to volunteer, below. As a volunteer, you receive $20 off our 2023 NCCBC registration and a free pass to the State Fair. In exchange, we will display your company banner for the duration of that business day.
Questions? Contact shannon@ncbeer.org.
Thank you to our sponsors!
If you are interested in partnering with the Guild for the 2022 NC Public House, please reach out to Russ Haddad at russ@ncbeer.org.
TERMS & CONDITIONS
NC Public House brewery registration is only open to NCCBG members in good standing. All donated product must have NC ABC approval. All donated product must have an ABV below 7% per State Fair requirements. We reserve the right to return any product that is damaged or unsaleable. If we receive more registrants than space available, participants will be selected at random via a lottery system. Under the provisions of the Special One-Time permit, unused + unopened product may be returned. The NCCBG reserves the right to return any unopened product at the end of the Fair. Empty kegs need to be picked up on October 23 & October 24 from the Fairgrounds, as we will not have secured storage after these dates.